The aim of this research is mainly to capture insights into the US citizensÆ awareness the Information Superhighway and their attitude towards the services that are going to be introduced. This is important in the sense that the value of Information Superhighway is greatly subjected to how many people will benefit from it. The potential users awareness and attitudes towards it will therefore with great implication.
Strictly speaking, this is only a small scale, informal research. We have conducted our interviews in five different regions in the United State. They are namely Orlando, Washington, New York, Boston and San Francisco. Concerning the methods, the Mall intercept survey method has been employed. As our aim is to understand how the U.S. citizens feel about the Information Superhighway, an open- ended questionnaire is constructed for this purpose.
The results of our research can be divided into the following areas:| Information Superhighway |