The reasons for success

Easy, open access to services: Users can access servics without having to take out a subscription. Minitel is an easy- to-use, dedicated, and inexpensive terminal for mass distribution.
Centralized invoicing and collection are handled by France Telecom and not by the service providers. The charges appear on the regular telephone bill as "minitel use" with no reference whatsoever as to what specific service was used. This protects the anonymity of the users, that it does not require passwords or payments in advance and allows service providers to minimize management costs and concentrate on the job of creating services.
Terminal design revolutionary for the time, consisting of a screen and alphanumeric keyboard that are cheap to produce and very easy to use.
Implementation of a key service, the electronic directory, which satisfies an obvious requirement of telephone users. It played a crucial role in familiarizing users with screen-keyboard techniques and helping service providers design their own services.
A clearly defined partnership with service providers, based on an appropriate separate of roles and giving them the editorial freedom they need to develop new services, all within a flexible legal framework developed on a gradual basis by the industry. In addition, identification of needs, joint analysis and experimentation have allowed extension of the functions provided on the network and in the terminals.

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