Phase II of the Ordinance regarding the rules for sending commercial electronic messages will come into effect on 22 Dec 2007.
Details of the offences are summarised as below:
Part 2 of the UEMO - Contravening any rules for sending commercial electronic messages. A sender of commercial electronic message shall:
- not hide the calling line identification (CLI) when sending messages to telephones;
- not send out email messages with misleading subjects;
- identify oneself and provide contact information;
- offer a way for recipients to unsubscribe from receiving further messages and honour such requests within 10 working days; and
- not send commercial electronic messages to electronic addresses registered in the do-not-call registers unless consents have been given by the recipients to receive those messages.
Note: Do-not-call registers will be established by OFTA (available towards the end of 2007). Do-not-call registers are registers of electronic addresses such as phone, fax and SMS/MMS numbers. Their purposes are to provide:
- registered users of electronic addresses with a convenient means by which they may notify senders of commercial electronic messages that they do not wish to receive such messages; and
- senders of commercial electronic messages with a convenient means by which they may ascertain whether a registered user of an electronic address does not wish to receive unsolicited commercial electronic messages at that electronic address.